As stated in my blog post of 4th January, Swindon Town Football Club is up for sale! But don't push the panic button yet or head for the emergency exit. Unlike previous times when the club went into administration, where every Tom, Dick and Harry was owed a penny, the debt owed is to the investment company, or Andrew Black. In order to mitigate his loss, he's looking to sell his majority shareholding which is why Sir William Patey was brought in. Being a canny sort, after all, you don't amass an internet betting fortune by being as daft as a brush, Mr. Black has let Paolo Di Canio get into a promotion -winning position this season before officially announcing his intentions of finding investors for the club.
For me, the noises emanating from SN1 are positive. The chairman has already been in talks with potential investors and, given that the Town play in red, I wouldn't be surprised if the investment comes from the Far East and the currency bandied around the club is the Chinese Yuan. With China emerging as the economic superpower to rival the USA, that's where I would be looking for a new owner. Oriental companies want exposure in the West and attaching your business' identity to a sporting franchise gives valuable advertising and an affirmation that your company has hit the world's stage.The declaration that Swindon town may have to go into administration is, using poker parlance, a bluff on the part of Andrew Black. As stated on the Swindon Advertiser website, there are interested parties jockeying for position; Andrew Black has stated the dreaded "A" word in order to get them to hurry up and force their hand.
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